Anyone will agree that 2020 was a huge learning curve for everyone. As digital creators and influencers we already had the know how to work from anywhere ( which now includes our living rooms ) and we had to adapt. 

Things are starting to iron themselves out in 2021 but there are major things that have changed and will continue to do so in the online world.

Being aware of this and really challenging your creativity will make you stand out from the crowd. 

Here are a few things that you need to be focusing on in 2021 so you dont get left behind! 

1. Embrace change

There has definitely been a lot of change in the last 12+ months and more is yet to come. If you are not willing to change in these new times then your content and business will suffer.

Embracing change might seem scary at first but taking the plunge is a must to stay ahead of the game. 

The big change I had to make was to get out of my comfort zone and start posting more. I made a promise to myself that this year I wont doubt my content! 

You also need to change with social platforms. Post reels, use tik tok and know your audience with all of them. 

2. Research trends

Knowing what is trending and then applying it to your content is a great idea. Never copy but partake in trends and make it your own. My advice would be to not over-do it and mix in trend related content ( especially on reels and tik-tok ) in between your usual content. 

People want to be surprised and delighted by the trend and not overwhelmed. 

3. Upskill yourself

I try and teach myself new things daily! It is so beneficial to upskill yourself constantly in the online creator world. With so many new creators with fresh ideas and epic skills coming onto social platforms daily its also very important.

A great way to upskill is take something you already have knowledge on and really hone your skill. A great example of that is Mike ( @lifeofmikeza ) with his timelapses. Over the years he has really learnt a lot and recently he started putting timelapse reels on his feed with all his new skills. These are doing so well getting well over 100k views and one almost at a million views!

4. Be consistent

Consistency has been on these type of lists forever but with the amount of creators online its more important than ever. 

In order to be seen you have to be on top of it all the time. Some of the creators I have seen growing the most during these times are ones that post 2-3 times per day. They don't post just anything either. They post incredible content that is 100% in their niche. A mix of photo, video, stories and a lot of personality and authenticity sprinkled in between.

5. Authenticity is key

As I said in previous points being authentic is very much a thing in 2021. People want to get to know you. They want you to produce amazing content but then also show that you are mostly just like them. Working hard, having fun and just normal. 

If your feed is highly curated why not show personality on your stories or tik tok. This will also create more engagement on different platforms for you. 

All in all 2021 is the year of learning, creating and showing who you really are. If you can't do those things it might be a struggle to get new followers and more engagement not only this year but the ones that will follow as well.

If you want to do all of this and revamp your instagram but don't know where to start why not sign up for our online one on one email consultation course! We will analyse your account and tell you exactly what you need to do to get more engagement and grow in 2021.